What we do
Five disciplines. One content strategy.
We build content systems that make consistency effortless — strategy, calendar, design, copy, scheduling, and analytics handled end-to-end. Every post mapped to a brand pillar. Every month measured against what came before.
- Content strategy
- Monthly content calendar
- Post design
- Caption writing
- Scheduling
- Profile optimisation
- Community management
- Monthly analytics
- Competitor review
Short-form video is the highest-reach format on every major platform. We concept, script, shot-plan, and edit Reels, Shorts, and TikToks that feel native to the feed — not like content that interrupted it.
- Video concepts
- Scripting
- Shot planning
- Reels editing
- YouTube Shorts
- Product videos
- Founder videos
- Educational videos
- Podcast clips
- UGC-style content
We create long-form and structured content that builds authority — blogs, case studies, guides, carousels, and email sequences designed to educate, convert, and compound. Optimised for search. Written for humans.
- Blog writing
- Website content
- Case studies
- Carousels
- Lead magnets
- Guides
- Email newsletters
- Thought leadership
- Product education content
Community management is what separates brands from billboards. We monitor, respond, and engage across comments and DMs — maintaining your brand voice, protecting your reputation, and turning interactions into relationships.
- Comment monitoring
- Message response support
- FAQ templates
- Brand tone guidance
- Escalation processes
- Community engagement
Influencer marketing only works when the fit is real. We identify creators whose audiences match your buyer, brief them properly, and track every campaign to actual results — not impressions. All paid partnerships are disclosed clearly and honestly.
- Influencer discovery
- Creator outreach
- Campaign planning
- Content briefs
- Product seeding
- Tracking links
- Coupon code strategy
- Campaign reporting
Social Media Management
Show up every day. Say something worth stopping for.
We build content systems that make consistency effortless — strategy, calendar, design, copy, scheduling, and analytics handled end-to-end. Every post mapped to a brand pillar. Every month measured against what came before.
What's included
- Content strategy
- Monthly content calendar
- Post design
- Caption writing
- Scheduling
- Profile optimisation
- Community management
- Monthly analytics
- Competitor review
How Content Moves
One line, from brief to live post.
Every post you see published runs the same six-stage line — nothing skipped, nothing manual, nothing left to remember.
Content Brief
Pillar, platform, and goal defined before a word is written.
Caption & Script
Copy drafted in your brand voice, built for the format's algorithm.
Visual Design
Graphics, edits, and carousels built to exact platform spec.
Calendar Slot
Placed on the calendar at the hour your audience is actually online.
Goes Live
Posted automatically across every channel — no manual uploads.
Reply & Report
Comments answered fast, results logged into next month's plan.
Content Brief
Pillar, platform, and goal defined before a word is written.
Let's Start Posting
From publish to reply, we're on it.
A content calendar is only half the job. We publish on schedule, watch engagement as it happens, and reply in your brand voice before the moment passes — every post, every platform.
behind the scenes of tomorrow's launch 👀
@lauramtzobsessed with this behind the scenes 😍
Social Media & Content FAQs
Content questions, clear answers.
Clear answers about social media management, content strategy, Reels, community engagement, creator campaigns, approvals, reporting, pricing, and realistic growth expectations.
What social media and content services does Rex Digital provide?
Rex Digital provides social media strategy, content calendars, post design, caption writing, publishing support, Reels and short-form video, blog and website content, email newsletters, thought leadership, community management, and influencer or creator campaign support. The exact mix is planned around the audience, platforms, sales cycle, internal resources, and commercial goals rather than a fixed posting package.
Which social media platforms do you manage?
Rex Digital can plan and manage content for Instagram, Facebook, LinkedIn, YouTube, TikTok, and other relevant channels. Platform selection is based on where the target audience discovers information, evaluates brands, and takes action. A focused presence on the right channels is usually more valuable than publishing the same content everywhere without a clear role for each platform.
What is included in social media management?
Social media management can include audience and competitor research, content pillars, channel strategy, a monthly calendar, copywriting, branded design, short-form video planning, scheduling, profile optimization, approval workflows, comment or message support, and performance reporting. Responsibilities, response times, publishing volume, and production requirements are agreed before work begins.
How do you create a social media content strategy?
The strategy starts with the business goal, audience questions, buying journey, brand voice, available expertise, and the role of each channel. Rex Digital then defines content pillars, formats, recurring series, campaign themes, calls to action, distribution, and measurement. The calendar balances education, proof, perspective, product or service relevance, and community value instead of chasing trends without a reason.
How often should a business post on social media?
There is no universal posting frequency that works for every brand. The right cadence depends on the platform, content quality, production capacity, audience expectations, campaign schedule, and how quickly useful ideas can be developed. Rex Digital recommends a sustainable publishing rhythm that protects quality and consistency, then adjusts it using reach, retention, engagement, traffic, and conversion data.
Do you create the graphics, captions, Reels, and short-form videos?
Yes. Depending on scope, Rex Digital can handle creative concepts, scripts, shot lists, caption writing, branded graphics, carousels, editing, subtitles, thumbnails, and platform-specific versions for Instagram Reels, TikTok, and YouTube Shorts. When filming requires the client's team, products, location, or subject-matter experts, the production plan makes those inputs clear in advance.
How does the content approval process work?
Content is organized in an agreed calendar or review workspace before publishing. The client can review copy, creative, dates, links, and calls to action, then approve or request revisions within a defined feedback window. Brand guidelines, regulated topics, escalation rules, and pre-approved response templates are documented so routine publishing can move quickly without losing accuracy or brand control.
Do you provide community management and respond to comments or messages?
Yes. Community management can include monitoring comments and direct messages, responding with an approved brand voice, engaging with relevant accounts, routing sales or support enquiries, and escalating sensitive issues. Coverage hours, platforms, response targets, and situations that require client approval are defined in the scope so followers receive timely and appropriate answers.
Can you manage influencer, creator, or UGC campaigns?
Yes. Rex Digital can support creator discovery, audience-fit checks, outreach, briefs, negotiations, content review, product seeding, tracking links, coupon codes, usage planning, and campaign reporting. Creator selection is based on relevance, credibility, content quality, audience alignment, and measurable campaign goals rather than follower count alone, with paid partnerships disclosed appropriately.
Is organic social media management different from paid social advertising?
Yes. Organic social media builds an owned presence through consistent publishing, community engagement, and content that earns attention over time. Paid social advertising uses media budget to reach selected audiences and optimize toward outcomes such as leads or sales. Rex Digital can coordinate the two, but ad spend, campaign management, targeting, and paid creative testing are scoped separately from organic content management.
Does social media content help SEO and AI search visibility?
Social activity does not guarantee higher Google rankings, but a strong content system can support broader search visibility. Expert ideas developed for social can become useful website pages, videos, articles, FAQs, and original evidence; distribution can increase branded discovery, references, links, and demand. Clear, consistent brand and service information across owned channels can also make the business easier for people and machines to understand, although no platform placement or AI citation can be guaranteed.
How do you measure social media and content performance?
Measurement is tied to the job each channel and content format is meant to perform. Reporting can include reach, watch time, retention, saves, shares, meaningful engagement, follower quality, profile actions, website visits, enquiries, leads, assisted conversions, and content-assisted sales. Rex Digital explains what changed, which themes or formats are working, and what the next content cycle should test instead of treating impressions as the only measure of success.
How much does social media management and content creation cost?
Cost depends on the number of platforms, publishing volume, design and video requirements, filming, community coverage, content depth, influencer support, and reporting needs. After reviewing the goals and available internal resources, Rex Digital recommends a defined scope with deliverables, responsibilities, timelines, and investment so production expectations are clear before the engagement starts.
Can a social media agency guarantee viral posts, followers, or sales?
No responsible agency can guarantee that a post will go viral or promise a fixed number of followers or sales from organic content. Distribution is controlled by platforms and audience behavior, while business results also depend on the offer, brand, website, sales process, consistency, and creative quality. Rex Digital uses research, repeatable formats, disciplined publishing, and performance data to improve the probability of useful outcomes without presenting unpredictable reach as a guarantee.
Social Media & Content
Content that buildsattention, trust, demand.
We create strategic content systems that help your brand show up consistently and communicate with clarity — across social media, video, blogs, and beyond. Not just posts. A compounding content engine that works while you sleep.