Paid Advertising
Every dollartracked to a result.
We run Google, Meta, LinkedIn, TikTok, and Marketplace campaigns against one target: pipeline. If it isn't producing leads or sales, it gets rebuilt or retired. No impressions. No reach. No excuses.
We capture high-intent buyers at the exact moment they're searching for what you sell — and make sure every click has somewhere worth landing. Search, Shopping, Performance Max, Display, YouTube, and Remarketing all managed under one strategy.
- Search Campaigns
- Performance Max
- Google Shopping
- Display Campaigns
- YouTube Ads
- Remarketing
- Keyword Research
- Competitor Strategy
- Conversion Tracking
- Landing Page Optimisation
Facebook and Instagram campaigns built around what actually converts — not vanity metrics. From cold-audience prospecting to purchase-intent retargeting, we test creatives at volume so the data tells us what to scale.
- Facebook Ads
- Instagram Ads
- Lead Generation
- Ecommerce Sales
- Retargeting
- Catalogue Campaigns
- Creative Testing
- Audience Testing
- UGC-Style Ads
- Landing Page Integration
LinkedIn is the only channel where you can target by job title, seniority, company size, and industry simultaneously. We build B2B campaigns that reach economic decision-makers — not just anyone with a business email.
- Sponsored Content
- Message Ads
- Lead Gen Forms
- Account-Based Targeting
- Retargeting
- Video Ads
TikTok's algorithm rewards creative quality over budget size — which means brands that move fast and test often win. We produce and run scroll-native ads that blend into organic content and drive real purchase intent.
- In-Feed Ads
- TopView Ads
- Spark Ads
- Lead Generation
- Ecommerce Campaigns
- Creative Testing
Marketplace advertising is a different game — buyers have intent, the competition is product-level, and every cent is measurable. We manage Sponsored Products, Brands, and Display across Amazon and other marketplaces to maximise category share.
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Listing Optimisation
- Competitor Conquest
- Retargeting Across Channels
Google Ads
Own the moment people decide to buy.
We capture high-intent buyers at the exact moment they're searching for what you sell — and make sure every click has somewhere worth landing. Search, Shopping, Performance Max, Display, YouTube, and Remarketing all managed under one strategy.
What's included
- Search Campaigns
- Performance Max
- Google Shopping
- Display Campaigns
- YouTube Ads
- Remarketing
- Keyword Research
- Competitor Strategy
- Conversion Tracking
- Landing Page Optimisation
How we work
Six steps from brief to result.
Strategy
We map your offer, audience, channel mix, budget, and conversion goal before a single campaign is created. No guesswork.
Setup
Campaigns, tracking, audience segments, landing pages, and creative briefs — all built before launch day.
Launch
Campaigns go live with controlled budgets and clear performance benchmarks. Nothing runs until we can measure it.
Test
We run structured tests across creatives, copy, offers, audiences, placements, and landing pages simultaneously.
Optimise
Performance decisions are made on conversion data — not impressions, reach, or click-through rate.
Report
Clear numbers on spend, leads, sales, cost per result, and exactly what we're doing next month.
Full-service management
Everything runs on our side.
You don't project-manage an ad account. We handle the entire operation — from strategy to spend to the report that tells you what came back — so you can focus on closing the leads we send you.
Let's Launch
Every platform live, on one target.
One brief gets you campaigns running across Google, Meta, LinkedIn, TikTok, and Amazon - tracked to the same number: pipeline. No per-platform onboarding, no separate contracts, no delay.
Paid Advertising FAQs
Paid media questions, answered without the pitch.
Clear answers about ad budgets, Google and Meta Ads, conversion tracking, campaign management, creative testing, reporting, and realistic performance expectations.
What paid advertising services does Rex Digital manage?
Rex Digital manages paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube, retargeting networks, and Amazon or other marketplaces. Management can cover channel strategy, account structure, audience and keyword research, ad copy, creative direction, budget allocation, conversion tracking, landing page recommendations, ongoing optimization, and reporting.
Should my business use Google Ads or Meta Ads?
Google Ads is usually strongest when people are already searching for a product, service, or solution. Meta Ads can be more effective for creating demand through Facebook and Instagram, testing visual creative, and reaching new audiences before they search. The right mix depends on your offer, audience, buying cycle, creative assets, and conversion goal rather than one platform being universally better.
How much should I budget for paid advertising?
There is no universal minimum ad budget that works for every business. A useful starting budget depends on expected click costs, conversion rate, customer value, geography, competition, and how quickly the campaign needs enough data to make decisions. Rex Digital recommends a channel and budget range after reviewing the commercial goal and the economics behind each lead or sale.
How long does it take for paid ads to produce results?
Paid campaigns can begin generating traffic as soon as they are approved and live, but reliable performance takes longer than the first few clicks. Early data is used to validate tracking, search terms, audiences, creative, and landing pages; optimization continues as enough conversion data accumulates. The timeline varies with budget, demand, sales cycle, competition, and conversion volume.
What is included in paid advertising management?
Paid advertising management includes campaign strategy, account and campaign setup, audience or keyword research, ad copy, creative testing direction, budget allocation, conversion tracking, landing page recommendations, routine optimization, and performance reporting. The exact scope is defined around the channels and outcomes that matter to the business.
Do you set up conversion tracking for Google and Meta Ads?
Yes. Measurement is planned before campaigns launch so leads, purchases, calls, forms, and other valuable actions can be attributed correctly. Depending on the stack, setup can involve Google Analytics 4, Google Tag Manager, Google Ads conversion actions, Meta Pixel, server-side events, CRM stages, and offline conversion data.
Do you help with ad creative and landing pages?
Yes. Rex Digital supports ad copy, creative direction, testing briefs, message-to-audience alignment, and landing page recommendations as part of campaign management. When a campaign needs new production or a dedicated landing page build, that work is identified in the scope so the ads and post-click experience are designed around the same conversion goal.
How do you measure paid advertising performance?
Performance is measured against business outcomes such as qualified leads, purchases, booked calls, pipeline, cost per acquisition, and return on ad spend where revenue data is available. Reports connect spend to results and explain what is being tested, what changed, and where the next budget decision should be made instead of relying on reach or impressions alone.
Can a paid advertising agency guarantee leads or ROAS?
No responsible paid advertising agency can guarantee a fixed number of leads, sales, or return on ad spend before testing the market. Results depend on the offer, pricing, competition, creative, website experience, tracking quality, sales process, and budget. Rex Digital uses controlled launches, clear benchmarks, conversion data, and ongoing testing to improve performance without presenting forecasts as guarantees.
Does paid advertising improve organic SEO rankings?
Paying for ads does not directly improve a website's organic Google rankings. Paid advertising and SEO can still work together: ads can create immediate visibility, reveal high-converting search terms and messages, and generate demand while technical SEO, content, and authority build longer-term organic visibility.